12 Reasons Why Content Is Important On A Website

12 Terrific Secrets For Writing Successful Blogs!

People don’t read blogs they skim them! That is unless you can catch and keep their attention! If you want to know how to go about creating successful blogs, the trick is to write better content! The reason why content is important on a website is because it entices people to read your blog.

If you have trouble writing compelling successful blogs, you are not alone. Many people experience this problem. However, if you don’t change your writing technique, and capture your audience’s attention, people will quickly bounce out of your blog page.

And for every person who bounces out, that means missed opportunities to grow your audience and business. You will also have less chances to convert web visitors into buyers, and therefore less prospects of increasing your revenue.

Creating successful blog content that attracts a bigger audience can be overwhelming. So, how do you write a successful blog post?

Fortunately for you, I have unlocked 12 terrific secrets that you can use in order to ensure that your content is king. These tips will help you to write better content, increase your audience and result in more conversions!

1.  Discover Your Audience

Before you start writing your successful blogs, you first must discover exactly who you are writing for and who will read your blog. Knowing your audience is essential to writing good persuasive blogs.

A good way to start is to look at your business’ general demographics. This will be based on your niche (the product or service that you offer). And the type of people (gender, age, income, etc) that would be interested in purchasing your niche goods. To find out more on niche markets join Wealthy Affiliate for some free training modules.

Now ask yourself the following questions:

• Which sites do my audience prefer: blogs, social media platforms, forums, communities?
• Do they have problems that my product/service can solve?
• What sort of content or articles do they enjoy reading? Use Google analytics to analyse which posts your audience likes best.

Create a Targeting Persona

The above information will help you create a targeting persona. That is, the type of person who your blog should be speaking to, and how and where to reach that persona. A target persona will help you get inside your readers’ heads.

You will then be able to write content that is important to that persona. Your content should solve your persona’s most pressing problems and should be written in the format that they prefer.

Keep this persona in mind whenever you write your blogs. Pretend that you’re writing directly to that persona. Doing this will ensure that your blogs feel more personal to your audience. Your audience will then be more engaged with your content and you will start to gain their trust.

Your business might have more than one type of customer. If this is the case, you may need to write different kinds of content to suit your different personas. You may also need to publish your content in different media channels in order to reach your variable customer base.

2.  Gain Your Audience’s Trust

In order to really connect with your audience and gain their trust, think of your personas as real people instead of numbers. What problems does your customer have? Is he or she searching for something in particular that relates to your product? What questions might your audience have about your product or service?

You then need to determine the tone of your content that will resonate best with your persona. Also, be aware that your audience will have certain expectations of what they perceive to be standard for the business that you are in.

For example, if your business offers legal services, your customers will expect your blogs to be polished and professional. Whereas if your business sells football caps, then your audience will expect a more laid-back writing style.

[bctt tweet=”The secret to gaining trust is to truly understand your customers’ pain points. You then advise them on how your product or service can help alleviate these problems!” via=”no”]

3.  Create Awesome Content

Creating successful blog content requires you to place yourself in the “readers shoes”. Your content must be interesting and relevant to your audience.

The reason why content is important on a website or blog is because it entices people to read your blog. People only care about the things that are important or applicable to them! They want quick fixes, tips, and tricks that will make their lives easier.

But, you can’t effectively provide them with solutions without understanding:

• What your audience believes, needs, wants or desires.
• What factors or problems are preventing them from achieving their outcomes.
• How they would feel if they don’t achieve their outcomes.

Use surveys, interviews, or pay attention to what your potential customers are saying in forums. Review your readers’ comments on your blogs to find the answers to the above questions.

Write original content that appeals to your readers either on an emotional, intellectual, or on a practical level. Your blog or post should provide information, be helpful, or provide solutions to the problems that your customer faces. This will draw them in and gain their confidence.

[bctt tweet=”Make sure that each blog or web page that you post has a clear call-to-action that encourages your reader to take the next step or to purchase your item!” via=”no”]

4.  Make Your Titles Captivating

Your blog title is an advertisement for your content and therefore it is one of the most important components of your blog! Your headline should always be constructed to grab your reader’s attention and hook them by convincing the reader that your content has the answers to their problems.

People connect with their emotions rather than words! Studies show that headlines and titles that use power words to provoke or arouse emotions are more likely to be shared on social media than those that don’t.

There are hundreds of power words that you can use that can stir up your persona’s basic emotions of: love, joy, trust, hate, fear, shame, greed, envy, disgust, surprise, anticipation, and curiosity.

Some examples of power words include words such as: free, sale, new, instantly, mistakes, professional, reveals, proves, ridiculous, affordable, ultimate, willpower, genuine, attractive, etc.

Use power words that evoke emotions in your headlines, or words that promise your audience value for money. Use “The #1 Headline Analyzer” to help you write attention grabbing headlines.

Write great headlines that make people want to share your content. If your headline grabs your audience’s interest, they will want to read the rest of your blog in order to know more.

Don’t stop at the headline! Use power words in your subheadings to capture the reader’s attention and entice them into reading the content. To get 750 free power words see “Get More Conversions With The Power of 750 POWER WORDS” on the right hand side of this post.

5.  Use Keywords To Optimize Your Blog

But knowing how to be a better writer on its own isn’t enough. Writing great content is a waste of time and resources if no one can find your blog to read it! Search Engine Optimization (SEO) through the use of keywords is one of the best ways to get your audiences to find your website or blog for FREE.

When you incorporate the keywords that your potential consumers use when searching online, your content will show up in their search engine results. If you don’t use these keywords you won’t rank well on search engines and your traffic volume will be negligible.

Optimize your content by including your keywords in the page’s title, body, in your file names and alt tags. Don’t overdo it as Google may penalize you for keyword stuffing. For more information on how to find the best keywords read How To Find The Best Keywords For A Website. 

Your competitors will most likely have a similar product to yours. So, when you write your content, advise your potential customers how they will benefit from your product or service. Your blog should convince your readers that your product will make a difference to their lives.

6.  Prioritize Your Information

As mentioned earlier, people tend to quickly scan through blogs in order to see whether or not a blog contains the information that they are after. It therefore makes sense to place any important information first, towards the top of your blog.

It is imperative that you capture your audience’s attention as soon as possible. If a reader finds the information they require quickly, they will then be more likely to read the rest of your blog.

Write quality blogs, that are genuinely interesting and will teach your readers something that they didn’t already know. The more engaging and informative your content is, the happier your audience will be. This will motivate your reader to keep coming back to your website and reading your other posts.

People who are happy with what you write, or get some value from your content, are more likely to interact with the site by visiting other pages or posts. They are also more likely to leave a comment or share your content on social media. As a result, successful blogs will get even more traffic and are more likely to lead to an increase in sales.

When blogs are well written and shared, search engines will view your website as an authority on your a given topic and your rankings will increase.

7.  Blog Content Length

Because you know that people skim blogs, you may be tempted to write blogs that are short and to the point. But if you constantly do this, your bounce rate will increase and you will then be penalized by Google.

Try to focus on creating longer forms of content. The best length for a blog is between 2000 and 3000 words. Readers get more value from blogs that are entertaining, informative, interesting or that resolve an issue that they have.

In order to create an engaging successful blog, make sure that each blog is:

• Unique and written from your own prospect.
• Never plagiarize as you will be penalized by search engines and could be sued by the original writer.
• Well-written and easy to understand with proper spelling and grammar.
• Not riddled with unnecessarily complex language or terminology.
• Well-researched with statistics, case studies and examples to explain concepts.
• Interesting with high-quality and relevant images to break up your information. Use free images from sites such as Pixabay, MyStock.Photos or use your own images.

[bctt tweet=”Successful blogs give readers relevant, interesting content which boosts your SEO rankings as your readers will spend more time on your website.” via=”no”]

8.  Blog Often

Blog often to expand your audience.

To keep a high ranking in Google, you need to blog often. The more often that you can blog, the better your site will rank as it creates authority and builds up your brand. So, if you can blog three times or more, per week, then you should do it!

Your regular readers will expect to receive information from you frequently. They will fall in a routine of visiting your site on certain days of the week. So, if you only blog once a week, make sure to post your blog on the same day each week. If you need help with scheduling your time in order to write more blogs read How To Get Organized And Get Things Done.

But if the frequency of your blogs is random, your audience will disengage. However, never sacrifice quantity for quality, as people will leave and not visit your website if your blogs aren’t worth their time and effort.

If you blog often with high quality content, search engines will index your content, and your audience will increase. You will then get a clearer picture of whether or not you are attracting and engaging the right audience for your product or service.

Why Content Is Important

Well written blogs will hit the right cord with your audience and gain their trust by solving their problems, then they will convert into buyers. If they don’t, then you will need to tweak your blog content so that it appeals to your readers’ emotions and addresses your audiences’ problems.

The more blogs you publish, the more likely it will be that people will find your website. If your content is well written, they will want to stay to read your articles and engage by visiting your other pages, or posts.

When people are content with what you have to say, they will be more inclined to buy your products. They will also be happy to leave comments, or share your content with others and thereby increase your audience.

Blogging often, with quality content, will result in more leads, sales, and business. It will help you to establish your brand and result in more conversions. This is why content is important on your website or blog.

9.  Use Easy To Read Formats

Format your post so that it is easy for your readers to skim through it. Once your audience is satisfied that your blog contains the information that they require, they will then be more likely to stop and read the rest of your content.

In order to help your readers better comprehend the information that you create, use headers, sub-headers, billeted lists, block quotes, italics, photos and other media to make it easier, more entertaining and more interesting for them to read. Breakdown long paragraphs into user friendly paragraphs which are only 2-4 sentences in length.

Content is king, but different formats appeal to different audiences. So, experiment with such things as text, videos, images, graphs, info-graphics, PDFs, surveys, webinars and podcasts.

Watch the video to see how to make your own videos for your websites!

10. Don’t Edit While Writing

Writing good quality original blog content on a regular basis can be difficult. When you do start writing, it’s very tempting to edit while you write. However, editing white writing will blog you down, reduce productivity and disrupt your creative juices as well as the flow of your writing.

Because it is essential to write frequently, it’s more important to be creative and productive rather than grammatically correct when drafting your copy. The best way to achieve this is to get your thoughts down as soon as possible. Then, once you have written down, or typed up all of your ideas, you can go back and edit your draft.

It’s critical to keep going especially when the going gets tough. Use time management techniques to help you manage your time better. If you run into writer’s block, don’t be tempted to plagiarize as you will be penalized by search engines. Instead look at the comments on your blogs to get inspiration. Identify your customer’s problems or things that they don’t quite understand, and then write copy that addresses those issues.

Join an online community or forum that is topic specific to keep abreast of trends and to ensure that your content is current. Get more inspiration by reading blogs that you enjoy, or read your competitors’ blogs to see if you can improve on them.

11. Believe In Your Product or Service

In order for your business to grow, you need to create content that demonstrates the expertise you bring to your niche. But in order to do this, you need to believe in the products or services that you promote.

The goods or services that you promote don’t necessarily have to better than your competitors, but they should address the needs, or solve the problems that your audience faces.

If you believe that your products or services can solve your customers problems, then this conviction will be portrayed in your writing and your reader will also believe in them. And the more engaging, informative and educational your content is, the happier your audience will be. They will then be more likely to purchase your goods.

12. Share Your Content

If your content doesn’t engage and address your audience’s needs and problems, you’ve wasted your time writing it. However, well-written content will also go unread if you don’t share or promote it!

Always share your content as soon as you post it on social media sites such as Facebook, Twitter and others. And if your audience likes what you write, they won’t hesitate to share it and make it go viral.

Always measure the effectiveness of your blogs, and posts on social media and look for ways to improve on them. Use Google Analytics to determine if certain post topics are performing better than others.

Work out which formats and media channels are preferred by your audience. Use that information to revise and improve your content writing and to extend your audience reach.

Most importantly ensure that each blog you write has an obvious call-to-action that prompts your reader to  purchase your goods, provide their email address or download your PDF.

Summary

No content writing formula can guarantee that your product will sell. However, if you want to know how to be a better writer you need to know what makes your reader tick. Then you will be more likely to create successful blogs that engage your audience and earn their trust.

Aim to understand what motivates your audience, the important things that they care about and are searching for. Your content is king if it uses power words to address readers pain points and helps them overcome their fears, solve their problems and achieve their goals.

If you keep the above 12 secrets in mind whenever you write your blogs, this will ensure that you create successful blogs! Your audience will then come to see you as an expert on your topic and develop a trust in your brand. They will then be more likely to purchase your products or services!

Does this post help you to understand why content is important on a website?

Do you have trouble creating successful blog content?

Do you use power words in your blogs and titles?

Looking forward to hearing your insights in the comments below!