What Is An Affiliate Marketing Business? The Real Scoop!

Have you lost your job due to COVID-19? Many people are turning to affiliate marketing because they’re heard that you can make large sums of money with an affiliate marketing business. But what is an affiliate marketing business? And can you really make money from it?

This post will give you the real scoop on affiliate marketing. It will explore the reality of whether or not affiliate marketing is a viable business venture for a beginner.

What Is An Affiliate Marketing Business?

This post contains affiliate links. Should you use one of these affiliate links to purchase a product, I’ll receive a small commission, at no additional cost to you. You can read my full affiliate disclosure .

What Is An Affiliate Marketer?

Affiliate marketing is a performance-based marketing program. It consists of the merchant of the goods or services, and affiliate marketers. An affiliate marketer works as an external partner to the merchant or advertiser. 

Affiliate marketers don’t own their own merchandise or consumer services. Instead, their business is to deliver a specific result as desired by the merchant or advertiser. In most cases the desired result expected by the merchant is the sale of goods or services.

However, a desired result can also be in the form of attracting new leads, users, or subscribes. When affiliate marketers generate a sale or get a lead, they get paid a commission. If they don’t get the desired result that the merchant or advertiser requires, they don’t get paid.   

What Is An Affiliate Marketing Niche?

The most successful affiliate marketers work in a niche market. A niche is a field that they have knowledge in, are interested in, or are passionate about. These niches can be anything from health, cooking, gardening, finance, education, technology, sport, or a hobby

The beauty about affiliate marketing is that you can market just about anything that your heart desires. If you are passionate about something, chances are that many other people are passionate about these same things.

Having said that, some products and services are more desirable and profitable than others. Things that people spend money on include skin care, weight problems, financial problems, hobbies, craft, and sports. 

They are three areas where people will definitely spend money. These include:

  • Passion or hobby niches such as horse-riding, golf, paintball, fishing, gardening, cooking, skiing.
  • Problem niches such as acne, weight loss, health, beauty, finance.
  • Lifestyle niches such as parenting, relationships, pet ownership, education, training, travel.

Which niche should you go for? There are 5 factors that make a great niche. These are where:

  1. People spend large sums of money on products or services within your niche.
  2. There are various products within your niche that you can promote as an affiliate to make money.
  3. People want to buy these products to solve a problem or to satisfy their passion.
  4. You have an interest, or some knowledge in that niche so your audience will see you as an authority.
  5. The niche has high traffic but low competition. If it doesn’t, your website won’t rank on search engines.

How To Become An Affiliate Marketer?

Once you have chosen a niche, search for companies that have goods or services that you could promote. In order to become an affiliate marketer, you need to become an affiliate partner of a company. Choose a company that offers affiliate partner programs within your niche or area of interest.

You then apply to each affiliate partner program interests you. When your application is approved, you will receive your an affiliate link from the merchant. Place that link within your blog when promoting a particular product or service. If a reader clicks the link and preforms the desired action such as makes a purchase, then you make a commission. 

Many companies have affiliate partner schemes which are free and easy to join.  Some of the better-known ones include: Amazon Affiliate Program, eBay Partners Program, Clickbank, Shareasale, JVzoo, Hotmart, Clickbooth, Commission Junction, PeerFly and Shopify. 

There are many affiliate partner schemes in many fields of interest. In order to find them just search for your area of interest + affiliate program. For example, financial + affiliate programs, smart phones + affiliate programs, or baby strollers + affiliate programs. 

The real scoop here is to pick quality products or services. Good quality products will ensure that you maintain your audience’s trust. Satisfied customers are likely to return to your website and become royal followers.   

What Is An Affiliate Marketing Website?

In order to earn big commissions from affiliate marketing you need to have a website to attract your target niche audience. The reason you need your own website is because then you’ll have total control over the content that’s placed on your website. 

You can’t own platforms such as Facebook, Twitter, Instagram, or YouTube. Because you don’t own these sites, you don’t have any control over what happens to the content that you place on these sites. 

Twitter and other sites have been know to cancel longstanding accounts without notifying the account holder. Unfortunately this happened to me for no reason that I can fathom. If this happens, you could lose all the the time and effort that you put into establishing your internet presence.

If you don’t already have your own website you can create a free website here. Once you establish website you then create content on topics within your niche. The more quality content you create, the quicker you can build your authority website. 

An authority website is one that concentrates on one topic for example, windsurfing, Omega watches, or power lifting. You can use blog posts, tutorials or product reviews to attract your target niche audience.

What Is An Affiliate Marketing Blog?

Once you have created your website you need to create content in the form of blogs, articles, posts or pages. In order to get people to read your content; write articles that help your audience solve problems that they experience. 

The best way to write content is the way you normally speak. Be yourself and be genuine! Remember to keep it clean and professional. Check your content for grammatical and spelling errors. 

To become an authority your website should have a variety of posts or articles.  These articles should cater for people at different stages of their search and buying cycle. Your articles could have:

  • Information-based content. These cater to people that are researching a product or service. These people aren’t ready to buy just yet.
  • Problem solving content. These answer the problems that your target audiences are experiencing. These blogs attract a loyal following as people know that you are feeling their pain. When these people are ready, they will buy from you.
  • Comparison and “best for” content. These compare different products or recommend the best product that solves a specific problem. Comparison and “best for” articles are great at attracting sales or conversions.

To come across as an authority you should know the pros and cons of the products that you are promoting. The way to do this is to try them out yourself. This way you are speaking directly from experience. 

If it isn’t possible for you to purchase all the products that you promote, you should at least do some detailed research. This way you’ll be able to cover all the pluses as well as the negatives of the products or services. 

If all this sounds overwhelming then it is best to sign up for an affiliate marketing course such as Wealthy Affiliate. The starter membership is free to join and will take you through each step.   

What Is An Affiliate Marketing Course?

Affiliate marketing offers vast online business opportunities for people from all walks of life. Many people make a huge income per month with affiliate marketing programs!

But the truth of the matter is that affiliate marketing is difficult if you go it alone. To become a top-notch affiliate marketer, you need to learn about affiliate marketing from the experts. You will need to learn about keyword researchwebsite setup, branding, content creation, link building, monetizing and much more.

Most people don’t have unlimited time or energy to waste. Which is what happens when you try to learn affiliate marketing by trial and error. Yes, it’s possible to do it on your own. But it will take you some time to hunt down and source the required information in the correct sequence.

You’ll then need to decide whether or not the information you gather is useful to you at each particular stage of your learning curve. From personal experience, I think that the best way to learn affiliate marketing is to join a trusted affiliate marketing training course!

The beauty of a good training course is that it will provide you with all the relevant content you need to learn, all in one place. A good training course will show you how to create an affiliate marketing website from scratch.  It will teach you all the leading affiliate marketing techniques, search engine optimization tips and other secrets.   

Recommended Affiliate Training Courses

When choosing a training course, choose one that is taught an expert in affiliate marketing. Someone who has already trodden the path that you want to go down. 

Choose a training course that gives you all the steps in the right sequence. A good training course will help you to increase traffic to your website. Choose a course that will teach you how grow your website into a real money-making business! 

There are 2 courses that I recommend for beginners; Wealthy Affiliate and Affilorama.  They are both based on solid ‘tried and tested’ business principles. These principles will help you to build and sustain the profitability for your affiliate websites for many years into the future.   

Wealthy Affiliate

Wealthy Affiliate has been around since 2005. This solid course was developed by 2 very successful affiliate marketing entrepreneurs; Kyle Loudoun & Carson Lim.

Both men are self-made internet millionaires. The training course is taught through a step by step process. The teaching is done via written word and video. At the end of each lesson there are set tasks that you complete. These tasks reinforce what was taught in each lesson.   

Course Price:

  • Free for Starter Membership.
  • $49 / month Premium Membership.
  • $19 for first month if you upgrade to Premium within first 7 Days.

Free Training: 10 Getting Started Lessons. These lessons are via video tutorials with written notes. They walk you through how to set up a FREE website within the Wealthy Affiliate platform. You also get some basic affiliate marketing training with set tasks.

Premium Training: 50 Lessons of intensive affiliate marketing training. This covers everything you need to know to run a successful and profitable affiliate marketing business. Also includes additional weekly Live Webinars, and 1000’s of community training classes which fellow Wealthy Affiliate members develop.

Support: 24/7 help from Wealthy Affiliate professional support team. They also have a Live Chat section where you can chat to 1000’s of Wealthy Affiliate members worldwide.

Other Resources included in Premium membership: Website Builder, Web Hosting for up to 25 domains, and Jaaxy (Keyword Research Tool). Visit Wealthy Affiliate Here.


The Affilorama training program was developed by Mark Ling in 2006. Mark is a self-made internet millionaire. Affilorama’s lessons are taught through video tutorials and written notes with exercises at the end to reinforce the training.  

Course Price: Free for Basic Membership.$67 / month Premium Membership + Upsells $1 for first month if you upgrade to Premium within first 7 Days.

Free Training: 100+ Video Tutorials with written notes covering the basics about setting up your affiliate marketing business. Includes training on SEO, PPC and some interviews.

Premium Training: This covers what you need to know to run a successful and profitable affiliate marketing business. Includes webinars, interviews, and AffiloTools which is free for Affilorama members.

Support:Call & Email support, additional support from 1000’s of Affilorama members worldwide.

Other Resources:Web Hosting for up to 15 domains, AffilioBlueprint ($197), AffiloJetpack ($997). Visit Affilorama Here.

Both Wealthy Affiliate and Affilorama offer good solid training for the beginner affiliate marketer. With the starter and basic membership the training is free in both courses. The training is easy to follow and there are exercises to do that reinforces the training.

Most importantly they both offer support via an active community. Being able to ask and receive help when you require it is very important for anyone that is undertaking an unfamiliar venture.

Affiliate Marketing: Does It Work?

Now for the real scoop, does affiliate marketing really work? Being an affiliate marketer means that you are running your own online business. Being an entrepreneur and working for yourself is great. This is because you don’t have a boss that tells you what to do.

Being your own boss gives you the opportunity to make the most of your talents, and your desire to make it big. Other benefits mean that you can:

  • Work your own hours.
  • Work from anywhere in the world.
  • Concentrate on the things that you find interesting.
  • Make mega bucks, more than you ever dreamed of.

The reality is that being an affiliate marketer is NOT a get rich scheme. And just like any business owner, in order to succeed, you need a large amount of determination and a good work ethic.

You will only ever be successful if you put in the hard work, the time and the effort. Other traits you will require are dedication, motivation, and the desire to strive for the next level.

You need to be persistent and preserver even when the going is tough. Because the harder you work, the closer you will come to reaching your goals. Furthermore, you need to be patient and be in it for the long haul.

To achieve success, give yourself enough time to achieve it, anywhere between 6 months to 2 years. Be prepared because it will take you some time before you’ll see any real results.

It is therefore best that you don’t give up your full-time job. That is, not until you are earning enough money from your affiliate efforts to cover your living expenses.

The real scoop is that once your website and affiliate marketing business are established, they will start to work for you. You won’t get rich overnight, but as an affiliate marketer you can earn passive income.  And over time you will make money while you sleep. How good is that!

Summing Up: Can You Make Money From Affiliate Marketing?

Many people from all walks of life make money with affiliate marketing. But like any business it involves dedication and commitment. If you aren’t prepared to do the work then you should forget it.

The real scoop is that if you are prepared to work at your business, then YOU can make some serious money. Take your business seriously and invest in educating yourself. This way you will have the skills to set up and operate your own online affiliate marketing business.

The best way to ensure you succeed is to undertake a trusted affiliate marketing course!

Both Wealthy Affiliate and Affilorama are reputable training courses for the beginner affiliate marketer. They can help you build consistent online revenue streams that can make you money while you sleep. You can join either of them for free by clicking on the links.

But don’t take my word, try them out for yourself. Jump into their free courses so that you can get a feel for what they offer. It won’t cost you a cent and you will learn a heap of valuable information. Now it’s up to you!

Have you had trouble making money with affiliate marketing?
I’d love to hear about your experiences with any online affiliate marketing training courses that you have tried.

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