What Is An Affiliate Marketing Business? The Real Scoop!

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Many people have heard that you can make large sums of money with an affiliate marketing business. But what is an affiliate marketing business? And can you really make money from it?

This post will give you the real scoop on affiliate marketing. It will explore the reality of whether or not affiliate marketing is a viable business venture for a beginner.
What Is An Affiliate Marketing Business?


This post contains affiliate links. Should you use one of these affiliate links to purchase a product, I’ll receive a small commission, at no additional cost to you. You can read my full affiliate disclosure .

Affiliate marketing is a performance-based marketing program. It consists of the merchant or advertiser of the goods or services, and affiliate marketers. An affiliate marketer works as an external partner to the merchant or advertiser.
Affiliate marketers don’t own their own merchandise or consumer services. Instead, their business is to deliver a specific result as desired by the merchant or advertiser.
In most cases the desired result expected by the merchant or advertiser is the sale of goods or services. However, a desired result can also be in the form of attracting new leads, users, or subscribes.
What this means is that when affiliate marketers generate a sale or get a lead, they get paid a commission. If they don’t get the desired result that the merchant or advertiser requires, they don’t get paid.

What Is An Affiliate Marketing Niche?

The most successful affiliate marketers work in a field or niche that they have some knowledge in, are interested in, or are passionate about. These niches can be anything from health, fitness, beauty, cooking, gardening, finance, education, technology, sport, or a hobby.
The beauty about affiliate marketing is that you can market just about anything that your heart desires. If you are passionate about something, chances are that there are many other people that are passionate about the same things that you are.
Having said that, some products and services are more desirable and profitable than others. Things that people spend money on include skin care, weight problems, financial problems, etc.
Another area that people spend huge amounts of money on; are their favorite pastimes. These include hobbies, craft, sports, etc.
They are three areas where people will definitely spend money. These include:
  • Passion or hobby niches such as horse-riding, golf, paintball, fishing, gardening, cooking, skiing.
  • Problem niches such as acne, weight loss, health, beauty, finance.
  • Lifestyle niches such as parenting, relationships, pet ownership, education, training, travel.
Which niches should you go for? There are 5 factors that make a great niche. These are where:
  1. Large sums of money are spent online on the products or services within your niche.
  2. There are a number of products within your niche that you can promote as an affiliate to make money.
  3. People are looking to buy these products to solve a problem or to satisfy their passion.
  4. You have an interest, or some knowledge in the niche so your audience will see you as an authority.
  5. The niche has high traffic but low competition. If it doesn’t, your website won’t rank on search engines.

How To Become An Affiliate Marketer?

Once you have chosen a niche, search for companies that have goods or services that you could promote. In order to become an affiliate marketer, you need to become an affiliate partner of a company. Choose a company that offers affiliate partner programs within your niche. You need to apply to each affiliate partner program.
When your application is approved, you will receive your own individual affiliate link from the merchant. You place that link within your blog when promoting a particular product or service. If a reader clicks the link and preforms the desired action such as makes a purchase, then you make a commission.
Many companies have affiliate partner schemes which are free and easy to join.  Some of the better-known ones include: Amazon Affiliate Program, eBay Partners Program, Clickbank, Shareasale, JVzoo, Hotmart, Clickbooth, Commission Junction, PeerFly and Shopify.
There are many others in any field of interest that you may have. In order to find them just search for your area of interest + affiliate program. For example, financial + affiliate programs, smart phones + affiliate programs, baby strollers + affiliate programs, etc.
The real scoop here is to pick quality products or services. Good quality products will ensure that you maintain your audience’s trust. They will then be more likely to return to your website and become royal followers.

What Is An Affiliate Marketing Website?

In order to earn big commissions from affiliate marketing you need to have a website to attract your target niche audience. The reason you need your own website is because you have total control over the content that’s placed on your website.
You don’t own platforms such as Facebook, Twitter, Instagram, or YouTube. Because you don’t own these sites, you don’t have any control over what happens to the content that you place on these sites.
Twitter and other sites have been know to cancel longstanding accounts without notifying the account holder. If this happens to you, you will lose all the the time and effort that you put into establishing your internet presence. If you don’t already have your own website you can create a free website here.
Once you have a website you then create content on topics within your niche. The more quality content you create the quicker you can build your authority website.
An authority website is one that concentrates on one topic for example, windsurfing, Omega watches, power lifting. You can use blog posts, tutorials or product reviews to attract your target niche audience.

What Is An Affiliate Marketing Blog?

Once you have created your website you need to create content in the form of blogs, posts or pages. In order to get people to read your content; you need to be interested in helping your audience solve problems that they experience.
The best way to write content is the way you normally speak. Be yourself and be genuine! Remember to keep it clean and professional in that there are no grammatical and spelling errors.
To become an authority your website should have a variety of blog content.  These blogs should cater for people at different stages of their search and buying cycle.
  • Information-based content. These cater to people that are researching a product or service. These people aren’t ready to buy just yet.
  • Problem solving content. These answer the problems that your target audiences are experiencing. These blogs attract a loyal following as people know that you are feeling their pain. When these people are ready, they will buy from you.
  • Comparison and “best for” content. These compare different products or recommend the best product that solves a specific problem. Comparison and “best for” blog are great at attracting sales or conversions.
To come across as an authority you should know the pros and cons of the products that you are promoting. The way to do this is to try them out yourself. This way you are speaking directly from experience.
If it isn’t possible for you to purchase all the products that you promote, you should at least need to do some detailed research. This way you’ll be able to cover all the pluses as well as the negatives of the products or services.
If all this sounds overwhelming then it is best to sign up for an affiliate marketing course that will take you through each step.

What Is An Affiliate Marketing Course?

Affiliate marketing offers vast online business opportunities for people from all walks of life. Many people make a huge income per month with affiliate marketing programs. But the truth of the matter is that it’s difficult going it alone.
To become a top-notch affiliate marketer, you need to learn about affiliate marketing. You will need to learn all about keyword research, website setup, branding, content creation, link building, monetizing and much more.
Most people don’t have unlimited time or energy to waste. That is what happens when you try to learn affiliate marketing by trial and error. Yes, it’s possible to do it on your own. But it will take you some time to hunt down and source the required information in the correct sequence. You then need to decide whether or not the information is useful to you at the particular stage in your learning curve.
The best way to learn affiliate marketing is to join a trusted affiliate marketing training course. The beauty of a good training course is that it will provide you with the relevant content all in one place.
A good training course that will show you how to create an affiliate marketing website from scratch.  It will guide you through all the leading affiliate marketing techniques, search engine optimization tricks and tips and other secrets.

Recommended Affiliate Training Courses

When choosing a training course, choose one that is taught by someone who is an expert in affiliate marketing. Someone who has already trodden the path that you want to go down.
Choose a training course that gives you all the steps in the right sequence. One that will teach you how grow your site into a real money-making business!
There are 2 courses that I recommend for beginners; Wealthy Affiliate and Affilorama.  They are both based on solid ‘tried and tested’ business principles. These principles will help you to build and sustain profitability for your affiliate websites for many years to come.

Wealthy Affiliate

Wealthy Affiliate has been around since 2005. It’s a very solid course which was developed by 2 very successful affiliate marketing entrepreneurs; Kyle Loudoun & Carson Lim. Both men are self-made internet millionaires.
The training course is taught through a step by step process. The teaching is done via written word and video. At the end of each lesson there are set tasks that you complete. These tasks reinforce what was taught in each lesson.


Course Price:

  • Free for Starter Membership.
  • $49 / month Premium Membership.
  • $19 for first month if you upgrade to Premium within first 7 Days.
Free Training: 
10 Getting Started Lessons. These lessons are via video tutorials with written notes. They walk you through how to set up a FREE website within the Wealthy Affiliate platform. You also get some basic affiliate marketing training with set tasks.
Premium Training:
50 Lessons of intensive affiliate marketing training. This covers everything you need to know to run a successful and profitable affiliate marketing business. Also includes additional weekly Live Webinars, and 1000’s of community training classes which fellow Wealthy Affiliate members develop.
24/7 help from Wealthy Affiliate professional support team. They also have a Live Chat section where you can chat to 1000’s of Wealthy Affiliate members worldwide.
Other Resources included in Premium membership: 
Website Builder, Web Hosting for up to 25 domains, and Jaaxy (Keyword Research Tool).


The Affilorama training program was developed by Mark Ling in 2006. Mark is a self-made internet millionaire. Affilorama’s lessons are through video tutorials and written notes with exercises at the end to reinforce the training.



Course Price:
Free for Basic Membership.
$67 / month Premium Membership + Upsells
$1 for first month if you upgrade to Premium within first 7 Days.
100+ Video Tutorials with written notes covering the basics about setting up your affiliate marketing business. Includes training on SEO, PPC and some interviews.
Premium Training:
This covers what you need to know to run a successful and profitable affiliate marketing business. Includes webinars, interviews, and AffiloTools which is free for Affilorama members.
Call & Email support, additional support from 1000’s of Affilorama members worldwide.
Other Resources:
Web Hosting for up to 15 domains, AffilioBlueprint ($197), AffiloJetpack ($997).
Both Wealthy Affiliate and Affilorama offer good solid training for the beginner affiliate marketer. With the starter and basic membership the training is free in both courses. The training is easy to follow and there are exercises to do that reinforces the training.
But most importantly they both offer support via an active community. Being able to ask and receive help when you require it  is very important for anyone that is undertaking an unfamiliar venture.



Affiliate Marketing: Does It Work?

Now for the real scoop, does affiliate marketing really work? Being an entrepreneur and working for yourself is great. This is because you don’t have a boss that tells you what to do.
It gives you the opportunity to make the most of your talents, and your desire to make it big. Other benefits mean that you can:
  • Work your own hours.
  • Work from anywhere in the world.
  • Concentrate on the things that you find interesting.
  • Make mega bucks, more than you ever dreamed of.
Being an affiliate marketer means that you are running your own online business.The reality is that being an affiliate marketer is NOT a get rich scheme. And just like any business owner, in order to succeed, you need a large amount of determination as well as a good work ethic.
You will only ever be successful if you put in the hard work, the time and the effort. Other traits you will require are dedication, motivation, and the desire to strive for the next level.
You need to be persistent and preserver even when the going is tough. Because the harder you work the closer you will come to reaching your goals. Furthermore, you need to be patient and be in it for the long haul.
To achieve success, give yourself enough time to achieve it, anywhere between 6 months to 2 years. Because of the time frame involved before you see any real results, it is best that you don’t give up your full-time job.
That is, not until you are earning enough money from your affiliate efforts to cover your living expenses.
The real scoop is that once your website and affiliate marketing business are established, they will start to work for you. You won’t get rich overnight, but as an affiliate marketer you can earn passive income.  And over time you will make money while you sleep. How good is that!


Summing Up: Can You Make Money From Affiliate Marketing?

Many people from all walks of life make money with affiliate marketing. But like any business it involves dedication and commitment. If you aren’t prepared to do the work then you should forget it.
The real scoop is that if you are prepared to work at it then big rewards can be made by anyone including YOU. If you want to take it seriously and invest in yourself, the best way to succeed is to undertake a trusted affiliate marketing course.
Both Wealthy Affiliate and Affilorama are reputable training courses for the beginner affiliate marketer. They can help you build consistent online revenue streams that can make you money while you sleep. You can join either of them for free by clicking on the above links.

But don’t take my word, try them out for yourself. Jump into their free courses so that you can get a feel for what they offer. It won’t cost you a cent and you will learn a heap of valuable information.
Now it’s up to you!
Have you had trouble making money with affiliate marketing?
I’d love to hear about your experiences with any online affiliate marketing training courses.

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