Are you having trouble getting your website to rank for SEO? It could be that you are using the wrong keywords. It’s simple to find keywords for a high ranking website and improve website SEO when you know how!
Interested? Just follow the 8 steps below and you will be an expert in no time!
How To Find Keywords For A SEO Website
1. Know Your Niche Target Audience.
To learn how to find keywords for a high SEO ranking website, you first need to know who your niche target audience is. Your niche target audience is a group of people who are looking for something specific. Knowing your target audience is essential if you want people to visit your website.
One way to find out about your target audience, is to analyse the visitors that already visit your website. You can do this by checking out Google Analytics. Google Analytics gives you a wealth of information about your website’s visitors.
It will give you their demographics including their age, and gender. You can find out their interests, which country they are from, and whether they are new visitors or returning visitors.
This information can be analysed so that you can better understand your visitors and their purchase habits. If you have never used Google Analytics, visit Google Analytics Academy to learn more.
2. What Is My Target Audience Searching For?
Now that you know who your target audience is, you need to put yourself in their shoes. In order to find hot keywords for a website that ranks well in search engines, you need to know what your audience cares about. What problems or questions do they have that are related to your niche?
[bctt tweet=”The bottom-line is that internet searchers aren’t interested in you, or your website! They are only interested in themselves,family, friends, their own problems and what they want to achieve in life.” via=”no”]
In order to get your visitors interested in your website, you need to offer them whatever it is that they are searching for! If you have a sales team, ask them what common concerns your customers experience. Doing this will help you to understand what problems your target audience face and what things they are interested in.
If your website is new, or you don’t know what your niche target audience is searching for, look it up on Quora. Quora is a great place to discover what concerns your niche audience have and their website searcher intent.
3. Website Searcher Intent
Website searcher intent is the goal of the person searching on Google or other search engines. People who search the internet have different search goals and are at different stages in the sales funnel! Web searchers could be looking for general information, doing product research, comparing products, or looking to make a purchase.
Website searcher intent falls into 4 different categories:
- People who are looking for general information.
These people want to know more about a specific topic such as the weather, directions, educational institutions, answers to their specific problems, etc. They will generally use keywords which contain words such as “Who”, “What”, “Where”, “Why”, “How” and “Information on”. For example; “Why do T.Vs pixelate?”
People who are searching in this category aren’t usually wanting to buy. They want information, so don’t scare them will a sales page. Instead give them the information that they are after. Then gently refer them to your product page link.
- People that are searching for a specific product, business or website.
These people will use the brand name, or the name of the product or service that they are after in the search engine tab. For example, “Twitter”, “University of Chicago”, “Nike shoes”, “Amazon”, “Oprah”, etc. For example; “Latest Sony TVs”.
Using product names in your keywords within this category is only beneficial to your website if your website is the site that people want. For example, if you sell generic shoes, your website would be miss-leading if you use brand names such as Nike, or Adidas.
Miss-leading information will result in people bouncing out of your website. It can cause people to ban your website. This might result in your website getting reported or gaining a bad reputation.
- People that are researching with the intention to buy sometime in the near future.
These people are uncertain of which brands, products, or services best suit their needs. They are usually looking for specific or special features. They need to do more research and require some convincing before they will make a purchase.
The best keyword research for these people include keywords such as “Which”, “Best”, “Men”, “Women” or other common search keywords. For example; “Which T.V. has the clearest image?”
Your website can easily appeal to these people by comparing products with different features or price points. This will help your audience as you will have done some of the research for them.
- People who are searching with the intent to buy.
There are many people that are ready to buy. They usually browse the web to find the best purchase price. These people use keywords such as “Bargain Price”, “Sale”, “Discount”, “Deal”, “Coupons”, or “Shipping costs”. For example; “T.V shipping costs to Australia?”
4. Keyword Research And Checklist
In order to find keywords for your niche topic, think about what problems keep your target audience awake at night. Now decide what words or phrases they would use to find answers to their problems. These are the keywords that they would type into the search bar to find what they are looking for.
As you think up these keywords, record them in a keyword research and checklist in an Excel spreadsheet or similar. Your keyword checklist should be totally relevant to your niche topic. Record common keywords that consist of words, such as “women’s”, and “children’ and keywords that are similar to these, such as “ladies” and “kids.
Now include specific keywords in your keyword research and checklist such as brand names, colors, age groups, or adjectives that describe an item within your niche. An example could be “deep water diving watch”. Record the plurals as well as the singular variation of keywords in your keyword research and checklist.
You can find more keywords on a specific niche topic by plugging your checklist keywords into the Google search bar. Google will display a drop-down list of keywords that people commonly use that are related to your keywords. Add these phrases to your keyword research and checklist. Repeat this process to find additional keywords.
Now that you have a list of keywords, you need to check to see how many people actually use these keywords when searching the internet. Whilst the Google search bar and Quora can provide you with keywords for a niche audience, unfortunately they don’t provide any statistics, with regards to traffic or competition.
The best way to know the stats on the keywords your target audience use when searching the net, is to use a keyword research tool such as Jaaxy.
5. SEO Keyword Search Tool: Jaaxy Review
There are over 500 million new keywords searched for everyday via the Google search engine alone! To zoom in on the right keywords for your website, you need to use Jaaxy’s SEO keyword search tool!
Jaaxy is an easy to use, state-of-the-art, SEO keyword search tool that will make your keyword search a breeze and improve website SEO!
Copy and paste the keywords phrases from your keyword research and checklist, (one at a time), straight into Jaaxy. In a few seconds, Jaaxy will help you discover millions of hot keywords that your target audience use.
Not only does Jaaxy enable you to quickly find niche keywords that people care about, but it’s the best SEO Keyword Search Tool which will help you to increase the SEO of your website. This is because you can simply scroll through Jaaxy’s stats to determine which keywords are the best for your website.
Jaaxy’s stats will help you identify the amount of traffic, competition from other websites, SEO ranking and domain data for each and every keyword.
With Jaaxy you can easily manage your keyword search activities by saving, storing or exporting your keyword data into your keyword research and checklist. This will save you hours on your keyword research activities. This in turn frees up your time so you can spend it on other aspects of your business.
6. What Is Keyword Research For SEO?
Many people struggle to find keywords for a website which will improve website search engine optimization, (SEO). But what is keyword research for SEO? In terms of search engine optimization, keywords are the words or phrases that people enter into search engines to find certain topics.
A good keyword will not only address what people within a niche care about, but will result in high traffic flow to your website. This then optimizes the power of search engines as the more traffic you get, the more likely your web-page will rank on the first page of a search engine.
Finding high ranking keywords for a blog, post or web-page need not be a difficult task. In order to get your web-page to rank on the first page of Google, you need to do keyword research with search engine optimization in mind.
Jaaxy’s SEO keyword search tool allows you to find numerous keywords on any specific topic. This tool will give you other keyword phases that match the keywords that you want to rank for. It will also find keywords that you haven’t even thought of.
Your aim should be to find keywords that will bring as many visitors with the right intent to your website. But at the same time, you want to have as little competition as possible for those keywords from other websites. Great keywords will increase the amount of organic traffic to your website!
7. What Is Organic SEO Traffic?
What is organic SEO traffic? Organic SEO traffic is the number of people who visit your website via an unpaid search result. This means that they have found your web-page just by searching the internet using certain keywords. Organic traffic is very desirable because it doesn’t cost you any extra time or money in promotions or advertising.
Once you know which keywords your audience uses when searching the net, you get to know what they care about and which problems ail them. You can then use Jaaxy to find great keywords that your audience uses which have a good traffic flow but little competition.
When you use the keywords that address your audience’s concerns and create good quality content that is relevant to the keyword, your website’s SEO will also improve. Your content would then be more likely to rank on the first page of a SERPs (search engine results pages).
This in turn will increase your organic traffic! And the higher your organic traffic, the more chance you have of conversions!
8. Common Keywords Verses Long-Tailed Keywords
As you become familiar with using Jaaxy, you will discover that common keywords or short-tail keywords attract the most traffic. Common keywords consist of one to three words.
These keywords are very general in nature and don’t specify the searcher’s intent. Examples of common keywords would be “tools”, “household goods”, “ children’s fiction books”, etc.
Common keywords generally have the highest search volume. But they usually also have the highest amount of competition. The more competitive the keyword, the harder it will be for you to rank in SERPs with that keyword.
If you have a well-established website, you might be able to attract a lot of traffic by using common keywords. But without clearly defined intentions behind a keyword, it’s difficult to know exactly what people want. As a result, the people that you do attract with common keywords, aren’t necessarily interested in what you are offering
On the other hand, long-tail keywords are phases that contain three or more words. They are usually more precise and specific to a problem, business, product name, gender, age group, location, etc.
These keywords target exactly what a searcher is searching for. Examples include “blue sapphire engagement rings”, and “best tennis rackets for intermediate players”.
Long-tail keywords that relate specifically to your product or service, will typically have a smaller search volume. However, they usually also have less competition from other websites than common keywords. These keywords are therefore easier to rank for in SERPs (search engine results pages).
The advantage of using long-tailed keywords is that you will attract searchers with a similar searcher intent to what your website offers. If you use the exact same keywords that searchers use, they will find your website and be interested in what you have to say. And the best way to find great keywords is to use Jaaxy’s SEO keyword search tool!
Summing Up: Steps To Find A High Ranking Website.
In order to have a high ranking website you need to find keywords for a niche topic that your target audience uses when searching the net. The keywords that they use will alert you to website searcher intent and hint at the things that your audience care about.
In order to ensure that your audience finds your web-page incorporate these hot keywords into your content and address your audience’s concerns. If you don’t use the exact, same keywords that your target audience use, then people will struggle to find your website.
But finding the correct keywords can be difficult if you don’t use a SEO keyword search tool. The best keyword search tool is Jaaxy. It not only provides you with a list of keywords, but also provides the stats for each and every keyword!
When you use Jaaxy, you will not only be able to find the best keywords, but you will be able improve your website’s SEO. This will enable you to create content using hot keywords that attract a high amount of traffic without massive competition from other websites.
Knowing and addressing the obstacles your customers face will help your website to attract visitors. Helping your niche target audience by providing solutions to their problems will give your website credibility, encourage trust and lead to conversions!
Do you have trouble finding the keywords that your audience uses?
Which SEO keyword search tool do you use to find keywords for a high ranking website?
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